Today, more of our lives are powered by mobile and digital services. Often, we turn to Google, searching for useful advice and answers to ensure every decision we make is informed. And it is believes that this shift in behaviour is stimulated by the COVID-19 pandemic.
As a business owner, understanding your customer behavior and needs, and providing helpful experiences along the consumer journey is critical to your business growth.
Across the world, 81% of consumers say they've changed a shopping habit since the start of the pandemic, and 92% say they will continue this new behavior in the long-term.
About
5.6 billion Google searches are made every day, and approximately 2 trillion global searches per year.
The average person conducts between three and four searches each day.
Searching is how we find most content (you probably found us via a search),
businesses and organizations will spend millions on search engine optimisation (SEO) and
search engine marketing (SEM) to make sure that they are on
top of the results.
According to Google Digital Maturity Benchmark, "Near me" searches have grown 4.5x on Google search and 6x on Google Maps on mobile in the last 2 years.
Facebook reportedly stated that 3.51 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month. With roughly 2.89 billion monthly active users as of the second quarter of 2021.
Consumers expectations have changed, people prefer to shop online, interact with brands.
This shift is challenging businesses to adapt and innovate faster than ever, building consumer–brand
relationship with customers, by focusing their marketing efforts on creating experiences that
educate and empower their audience.
If it isn't on Google, it doesn't exist.
Jimmy Wales
Our digital marketing goal is to position your brand as the answer to your customers when they are searching for anything relating to your business online.
We leverage social media and search engine - Facebook, Instagram, LinkedIn, and Google Ads, as well as Search Engine Optimization (SEO) to help you reach the right audience, communicate your brand message consistently, convert leads to sales and grow your business.
We create data-driven strategy powered by research trends to deliver digital marketing campaigns that drive results and improve return on investment (ROI) for our clients.
We create data-driven strategies, implement tried-and-tested marketing tactics and show proven results.
And we are determined to help you optimize your sales operations and grow your business, my only question is, are you ready?