Strategy is a long-term plan for achieving a specific goal. A marketing strategy typically includes goals, target audience, high-quality content, channels, budget, and tactics.
A marketing strategy is a long-term plan for achieving marketing goal. It includes goals, target audience, high-quality content, channels, budget, and tactics.
Search engine optimization (SEO) strategy is a long-term plan for improving a website's or Google Business Profile ranking in search engines.
Search engine marketing (SEM) strategy is a plan for using search engine advertising platforms to reach and engage with target audience.
Search engine strategy is a plan for using search engine optimization and advertising platforms to reach and engage with target audience.
Audience is a any group of people who are exposed to a company or buisness marketing messages.
Target audience is a group of people who are most likely to be interested in a product or service.
Consumers are people who buy and use products and services. They are the target of most marketing campaigns.
Consumer behavior refers to how individuals, groups, and organizations make decisions about what to buy, how much to spend, and where to buy.
Customers are people who have purchased a company's product or service.They are the group who have put their trust and money in a brand.
Lead is a potential customer who has expressed interest in a product or service.
Customer journey is the path that a customer takes from the time they first become aware of a product or service to the time they make a purchase.
Content distribution is the process of getting your content in front of your target audience and ensuring that it is easy to find and share.
Earned channels are platforms where your content is shared and promoted by others, without you having to pay for it. This includes social media, word-of-mouth, and press mentions.
Owned channels are platforms that you own and control, such as your website, blog, and social media pages.
Paid channels are platforms where you pay to have your content seen by others. This includes social media ad, PPC and display ads.
Multi-channel marketing is the use of various marketing channels to reach and engage customers. This could include print, television, radio, search engine, social media and email marketing.
Search Engine Optimization (SEO) is the process of improving the ranking of a website in search engine results pages (SERPs).
SEM
Search engine marketing (SEM) is a broader term that encompasses SEO as well as paid advertising on search engine.
PPC
Pay per click (PPC) is a type of advertising on search engine where you pay every time your content is clicked by users.
