Today, more of our lives are powered by mobile and digital services. Often, we turn to Google, searching for useful advice and answers to ensure every decision we make is informed. And it is believes that this shift in behaviour is stimulated by the COVID-19 pandemic.
Across the world, 81% of consumers say they've changed from offline to online shopping since the start of the pandemic, and 92% say they will continue this new behavior in the long-term.
About 5.6 billion Google searches are made every day, and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day.
According to Google Digital Maturity Benchmark, "Near me" searches have grown 4.5x on Google search and 6x on Google Maps on mobile in the last 2 years.
Facebook reportedly stated that 3.51 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month. With roughly 2.89 billion monthly active users as of the second quarter of 2021.
Searching is how we find most content, learn about products and services (you probably found us via a search), being found on search results (search engine result page[SERP]) when customers actively search for your brand or anything relating to your business online is very critical to your business credibility and growth.
If it isn't on Google, it doesn't exist.
Jimmy Wales
Businesses and organizations who recognise the importance of online visibility, strive to be on the top of search results through search engine optimisation (SEO) and search engine marketing (SEM) strategies when customers search for a product or service they offer.
They also build online community to promote their brands, engage their existing costumers and attract new leads through social media marketing to create seamless customer experience that enable them close more sales and grow their businesses.
As a business owner, you need to understand your targeted customer behavior and focus your marketing efforts on creating frictionless experiences that engage your customer through the awareness, consideration and conversion journey, including after sales (because it is cheaper to maintain an existing customer than to acquire a new one) using social media marketing, search engine optimisation (SEO) and search engine marketing (SEM) strategies.
Our digital marketing goal is to position your brand as the answer to your customers' needs when they are searching for anything relating to your brand, products or services online through tried-and-tested marketing tactics that have close millions of Naira sales for our clients.
We leverage social media and search engine - Facebook, Instagram, LinkedIn, and Google Ads, as well as Search Engine Optimization (SEO) to help you reach the right audience, communicate your brand message consistently, convert leads to sales and grow your business.
We create data-driven strategy powered by research trends to deliver digital marketing campaigns that drive results and improve return on investment (ROI) for our clients.
We start with the client – Understanding the client's business and goals, review brand and existing marketing strategy, research client's industry and target audience, and communicate findings to align goals.
We create data-driven strategy that drive results - Define target, segment audience,
choose advertising mediums and budget, research trends, keywords and hashtags,
and define KPIs.
Key Performance Indicators (KPIs) are quantifiable goals that help us track and
measure success of a project
We set up Ad campaign to help you communication your brand message, achieve your goals and grow your business - brand awareness, reach, engagement, lead generation, store visit, website traffic, online sales.
We tracking and measure the metrics and data of our Ad,
using KPIs to improve on what is not delivering.
When the campaign has ended, we create a detailed report and send a copy
to our client to help them understand how the Ad had performed.
We create data-driven strategies, implement tried-and-tested marketing tactics and show proven results.
And we are determined to help you optimize your sales operations and grow your business,
my only question is, are you ready?