Logo design, branding, marketing collateral and digital marketing for Estacy Hair
What we did
- Logo design
- Branding
- Content creation
- Marketing collateral
- Social media marketing
- Search engine optimisation
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About Estacy Hair
Estacy Hair is a Ghanian luxurious hair brand, they sell 100% pure virgin hair, bone straight, wavy, curly, bouncy and double draw hairs, and hair accessories at wholesale and retail prices.
Client insight
Estacy Hair partnered with Simtech™ to create brand and marketing strategies that help them communicate estacy as a luxurious brand that sells high quality human hair at premium prices to targeted customers.
Our solution
We launched a human-centered brand strategy built upon the director's personality of openness and simplicity. We created a brand identity, marketing collateral: business card, branded sticker to label their products, branded paper and nylon bag to package sold products, thank you card to appreciate customers for every purchase, delivery sticker to brand product shipment.
We also created social media handles to enable them communicate with customers and prospects, and run sponsored social media ads to promote the brand and boost sales of their products.
The logo design and brand style guide we did for Estacy Hair
Marketing collateral we design and printed for Estacy Hair
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Printed business card -
Branded appreciation card -
Branded paper bag -
Branded delivery sticker -
Brand collateral
Social media marketing design we did for Estacy Hair
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Happy New Month June flyer design -
Christmas Awoof Sales flyer design -
Christmas Sales flyer design -
December Sales Splash flyer design -
Easter Sales flyer design -
February Sales flyer design -
Christmass Awoof Sales flyer design -
Mid-year Mega Sales flyer design -
Mid-year Sales flyer design -
Merry Christmas flyer design -
Happy New Year flyer design -
Thank You flyer design
Content creation and marketing collateral videos
The Result
The new brand was a success, the name resonated easily with their audience, the brand collateral enabled them to engage with their customers on a personal level, the social media ads activated the brand, created awareness and facilitated the closing of more sales nationwide, it also generated numerous leads that were converted later after the campaign has ended.
"One navy officer called me that he saw our Facebook ad and wants to but hair for his wife, I was surorised and scared at the same time, I thought to myself 'A navy officer buying hair for his wife', so I told him to meet me at a salon, a public place that i believed is safe, to cut the long story short, he showed up, paid for the hair and that's another surprise sale." Esther Ojas - the Managing Director of Estacy Hair.
Hear what our client say
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