Estacy Hair

Brand identity, collateral & digital marketing

Client background

Estacy Hair is a Ghanian luxurious hair brand, they sell 100% pure virgin hair, bone straight, wavy, curly, bouncy and double draw hairs, and hair accessories at wholesale and retail prices.

What we did

Brand identity
Business card
Thank you card
Paper bag
Delivery sticker
Content creation
Social media campaign

Client insight

Estacy Hair partnered with Simtech to create brand and marketing strategies that help them communicate estacy as a luxurious brand that sells high quality human hair at premium prices to targeted customers.

Our solution

We launched a human-centered brand strategy built upon the director's personality of openness and simplicity. We created a brand identity, marketing collateral: business card, branded sticker to label their products, branded paper and nylon bag to package sold products, thank you card to appreciate customers for every purchase, delivery sticker to brand product shipment.

We also created social media handles to enable them communicate with customers and prospects, and run sponsored social media ads to promote the brand and boost sales of their products.

estacy hair brand style guide
estacy hair business card
estacy hair thank you card
estacy hair branded paper bag
estacy hair delivery sticker
estacy hair brand collateral

The Result

The new brand was a success, the name resonated easily with their audience, the brand collaterals enabled them to engage with their customers on a personal level, the social media ads activated the brand, created awareness and facilitated the closing of more sales nationwide, it also generated numerous leads that were converted later after the campaign has ended.

"One navy officer called me that he saw our Facebook ad and wants to but hair for his wife, I was surorised and scared at the same time, I thought to myself 'A navy officer buying hair for his wife', so I told him to meet me at a salon, a public place that i believed is safe, to cut the long story short, he showed up, paid for the hair and that's another surprise sale." Esther Ojas - the Managing Director of Estacy Hair.

Our tribe speaks

My name is Esther Ojas, the Managing Director of Estacy Hair, an online retailer of high quality wigs and extensions, I signed up for Simtech Creative digital marketing solution and now my business is on a new level, people now know about Estacy Hair, I get new clients everyday from all over Ghana. Thank you Simtech Creative for transforming my business, indeed your solutions are innovative. Simtech is the best.
- Esther Ojas
Estacy Hair