Multi-channel is the use of various channels to reach a target audience. This could include traditional such as print, television and radio, as well as digital such as search engine, social media and email.
Multi-channel marketing is the use of various marketing channels to reach and engage customers. This could include print, television, radio, search engine, social media and email marketing.
Strategy is a long-term plan for achieving a specific goal. A marketing strategy typically includes goals, target audience, high-quality content, channels, budget, and tactics.
Brand is a name, symbol, design, or any other identifying feature that are used to distinguish one product or service from another.
Great brand is a business or company that is instantly recognizable, memorable, and appealing to its target audience.
Memorable brand is a business or company that comes to mind first when people think about anything relating to its products or services.
Brand identity consists of the visual and verbal elements that represent a business such as name, logo, colors, fonts, images and tone of voice.
A good logo is a visually appealing, simple and distinctive graphic symbol that represents a brand.
Brand asset is any tangible or intangible element that help a company build and maintain its identity. They include the name, logo, tagline, colors, fonts, and imagery.
Brand image is the perception, belief and impression that customers have for your business or company.
Brand heart defines who a brand is, what they stands for, the guiding principles that shape their behaviour and decision-making.
Brand values are the guiding principles that shape a brand's behaviour and decision-making.
Brand message is a concise and clear statement that conveys the story, value proposition and essence of a brand.
Brand storytelling uses narratives to create an emotional, value-driven connection between customers and a company.
Brand positioning defines how your brand is distinct from competitors and how it fulfills a specific need or desire in the market.
Brand personality determines the tone of voice, style, and manner in which your business communicates.
Brand reputation is the perception and opinion that customers, stakeholders, and the general public hold about a company.
Brand association is the mental connection that consumers make between a brand and a concept, experience or person.
Brand loyalty involves creating a strong connection with customers, leading to repeat business and advocacy.
Brand experience is the overall interaction customers have with a business at every touchpoint.
Brand strategist is a professional who helps businesses develop and implement their brand strategy.
Brand strategy refers to the comprehensive, long-term plan that outlines how a brand will achieve its goals and objectives.
Brand designer is a professional who creates visual elements such as logos, typography, colors for brands.
Brand design is the process of creating the visual identity of a brand. This includes the logo, typography, colors, and overall look and feel of the brand.
Visuals refer to all the images, graphics, colours, fonts and layout of a brand.
Purpose refers to the reason or objectives behind an organization's existence.
Vision is a statement that describes an organization's long-term aspirations.
Mission is a statement that outlines why an organization exists, what it does, and who it serves.
Values are the fundamental beliefs and principles that guide the behavior, decision and culture of an organization.
Audience is a any group of people who are exposed to a company or buisness marketing messages.
Target audience is a group of people who are most likely to be interested in a product or service.
Consumers are people who buy and use products and services. They are the target of most marketing campaigns.
Consumer behavior refers to how individuals, groups, and organizations make decisions about what to buy, how much to spend, and where to buy.
Customers are people who have purchased a company's product or service.They are the group who have put their trust and money in a brand.
Lead is a potential customer who has expressed interest in a product or service.
Customer journey is the path that a customer takes from the time they first become aware of a product or service to the time they make a purchase.
Content distribution is the process of getting your content in front of your target audience and ensuring that it is easy to find and share.
Earned channels are platforms where your content is shared and promoted by others, without you having to pay for it. This includes social media, word-of-mouth, and press mentions.
Owned channels are platforms that you own and control, such as your website, blog, and social media pages.
Paid channels are platforms where you pay to have your content seen by others. This includes social media ad, PPC and display ads.
Market share is the percentage of the total market that a company controls. It is an important measure of a company's success.
Organization is a legal entity such as business, company, school or non-profit (not an individual).
Entrepreneur is a person who starts and runs a business with the aim of maing profit.
Content refers to any kind of material include text, graphics, images, audio, video, audio-visual, interaction, software and files, created for the purpose of education, information or entertainment.
Channel refers to any medium use for sharing such as website, email, social media, telephone, television, radio, in-person, print, any medium now known or developed in the future.