Brand style guide of Fermedies
Fertil-24 Herbal helps couple become mum and dad, bringing joy to families and supporting couples to make babies naturally. They manufacture potent herbal products that restore men and women fertility naturally, support pregnancy, sexual health, weight management, infection eradication, and general wellness.
Brand identity
Product branding
Product extension
Label production
Content creation
Fertil24 Herbal needed to rebrand their product line to reflect their newly registered brand name and NAFDAC number (National Agency for Food and Drug Administration and Control number), extend the product line from nine to twenty-three, and to communicate the new brand and products to their existing and new customers: Men and women who want to improve their sexual health, fertility, and manage their weight.
We launched a creative brand strategy that was built upon the organization’s values and brand assets. We created a new brand identity system, rebrand the nine existing products and create additional fourteen new products to extend their product line to twenty-three, including a delivery sticker to help them promote their brand when shipping products to customers.
All the product labels including the deliver sticker were produced in-house by our subsidiary company Simtech Print, we also created content for their website rebranding and social media handles to reflect the new brand and product line extension.
Brand style guide of Fermedies
Comparison of former and new products design
Fermedies capsule bottle design
Fermedies tea bag design
Fermedies capsule bottle designs
Fermedies tea bag designs
Fermedies capsule bottle and tea bag designs
Fermedies printed labels and deliver stickers - batch 1
Fermedies printed labels - batch 2
The new brand was a success, sales increased nationwide and we were contacted to reproduce another batch of labels after few months for their pending orders and seventh-year anniversary sales, but we could not produce and deliver the labels as scheduled due to the Covid-19 pandemic and lockdown.
Immediately the lockdown was eased, we got our creative juice flowing again, we produced and delivered
a more polished labels to them in Port Harcourt, Rivers State. When they got the labels,
the director of Fertil24 Herbal Mrs. Benney Bosseh said "It seems this batch is finer,
some were shining so bright"
More of the products can be found on their official
www.fertil24.com
Simtech Creative is a company you can trust. They put in their very best to ensure that your work is perfect.
I will recommend their services over and over again.