7 benefits of Search Engine Marketing

What is Search Engine Marketing?

Search Engine Marketing (SEM) is the promotion of products and services through search engine result pages (SERPs).

When someone searches for anything relating to a product or service on Google, the results that appears at the top and sides of the page with label "Ads" are examples of SEM because advertisers pay when someone click on them and that is why they are referred to as Search Engine Ad, PPC, CPC, Google Ad.

The other results without the label "Ads" are called organic results because it cost nothing to show and nothing when some click on them.

The most known and used search engine is Google, but there are other search engines like Bing, Baidu, Yahoo!, Yandex, DuckDuckGo.

Data and insights speak

• Across the world, 81% of consumers say they've changed to online shopping since the start of the pandemic, and 92% say they will continue this new behavior in the long-term.
• Another study found that Google is by far the most used search engine in the world, according to Statcounter reported in October 2021.

Difference between SEM and SEO

The major difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is that -

SEM - Advertisers bid to get ranked high on search engine result page, and they pay when the Ads are clicked

SEO - Advertisers don’t bid to get ranked, and they also don’t pay when the results are clicked.

Google is the best when it comes to search engine marketing, through Google you can setup various types of Ads such as Text Ads, Image Ads, Video Ads, YouTube Ads and Shopping Ads.

Businesses like yours are already taking advantage of SEM as part of their digital marketing strategies to optimize their sales operations.

7 reasons why you should start SEM if you haven't

#1. High conversion rate

SEM is targeted to people who are actively searching for products and services, unlike other advertising medium that shows your Ad to people who may or may not be interested in your products or services. The chances of converting into sales is higher because they are interested in what you offer.

#2. Only pay when it converts

You only pay when someone clicks on the ad and that is why it is referred to as Pay-Per-Click (PPC) or Cost-Per-Click (CPC). When the Ad appears and no one clicks on it, you will not be charged.

#3. You don't need a website to start

You don't need a website to start advertising on search engine, all you need is your business phone number for customers to call you, business location if you want customers to visit your shop or office. You can also drive traffic to your website if you have one.

#4. Instantly visibility for products or services

Your products or services become visible instantly, it gets ranks higher and the ranking can go up to the top of search engine results page (SERP) if you have quality keywords and bid amount. Unlike the organic results (unpaid results) that Google screens with 200+ factors to determine their relevance, and take years to get ranked.

#5. You can target people near your business

You can set up your ads to only target people near the location of your business and filter out searchers who are far away because local audiences are eager to find businesses in their area.
According to Google - ‘near me’ and ‘where to buy’ queries have grown by 200% on Google over the past two years. When customers see Ads, they are most likely to visit shop or office if it is close to them.

#6. You can reach your ideal audience

It allows you to target your ideal audience with your brand message. You can optimize your Ad to give you visibility and reach customers who are likely to engage with your business. For example, let’s say you want your ad to target a young, you can find out what keywords they’re searching for, then target them with relevant content.

#7. Easy to setup and manage

It is relatively easy to setup and manage. You can create different ads, set budget and schedules how long you want them to run, pause or stop them any time you want. This flexibility is one major advantages of SEM.
Google Ads give you instant access to information like top-performing keywords, impressions, and click-through rates as well as tools that allow you to measure the performance of your ads and optimize your strategy to run more effective Ads.

Conclusion

You have seen how SEM help businesses get more phone calls, increase store visits and drive website traffic, especially when it is managed successful by someone who understands the nitty-gritty of SEM.

If you sell a product or service, and you need start advertising on search engine even if you don't have a website to drive traffic to your business.

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If you need help setting up your SEM campaign, or you want our team to just do your marketing for you, call us now