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Why is Google Business Profile important for your business
by Umukoro Simeon
by Umukoro Simeon
When you search for a product, service or business name on Google Search or Maps, you will see details of businesses such as their names, phone numbers and open hours on the right or bottom of the Search and Map results.
If you a user looking for a business, product or service, these business profiles provide useful information to answering the searched terms, because you can quickly review products, services, photos and contact details of businesses and make inform decision.
If you a business owner, you may be wondering how your business can appear in that part of search result, the answer is simple, create or claim your free Google Business Profile and you will be on your way to getting your business more visibility in Search and Maps results.
In this article, we will discuss what is Google Business Profile, its importance and
the benefits of setting up and optimising your Google Business Profile.
So, without any further ado, let’s get started.
Google Business Profile (GBP) formerly known as Google My Business (GMB) is a multi-featured tool for businesses and organizations to manage their online presence across Google Search and Maps for free.
It provides you with features to uniquely tell your brand story, and help customers find and engage with your business. You can list important information about your business such as your business name, address and phone number (NAP), opening/closing hours, website link as well as share photos and videos to promote your business and explore insights to learn how customers interact with your business.
If your business is an online business and you don’t have a physical shop, you should still consider having a Google Business Profile to manage your brand online presence.
Customers can find your business online when they search Google for products or service your offer, or anything relating to your brand.
They can view your products, services, phone numbers, opening hours, photos, and other important information that is very useful to their purchase decision.
Customers who find your business on Google Search and Maps can call you, visit your business location and website to learn more about your business and buy what you offer.
Being found on Google leads to more online visibility, business calls, store and website visits, and overall business growth.
Google Business Profile (GBP) is free with no hidden charges, you can set up or claim you free business listing on Google with your Gmail account, thanks to Google for making this tool with all the features and updates free for all businesses around the world.
You can post updates, events, offers, photos and videos to your profile to show what makes your business unique, and give customers reasons to choose you every time.
You can manage how your business appears on Search and Maps when customers search for your business or the products and services you offer on Google.
When customers find your business on Google Search and Maps, they see information like your business name, address, phone number, opening/closing hours, link to your website, photos and videos.
You can answer questions, read and respond to messages and quote from customers and prospects who are interested in your products or services.
you can also interact with customers who have visited your business, leave reviews or ratings on your GBP to improve your business reputation on the Google.
You can share important business update with your customers such as new events, offers, products and services, photos and videos to your Google Business Profile.
Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.
You can find insights to learn how customers search for your business, and where they come from, how they engage with your business.
You can also find useful information like how many people called your business, sent you message, asked for directions, visited your website on Search and Maps.
To reach more people, you can create and track the performance of Smart Ad campaigns.
We can help you setup and optimize your GBP to increase your visibility and drive sales.
Talk to usGoogle Business Profile is one of the most powerful tools to boost your brand's online visibility, improve your reputation and drive growth.
You can take the first step by claiming or creating your free Google Business Profile if haven’t done so or optimize your Business Profile if you’ve already have, to get more leads and grow your business.
You can take the first step by claiming or creating your free Google Business Profile if haven’t done so or optimize your Business Profile if you’ve already have, to get more leads and grow your business.
We hope you find this post helpful? Please drop a comment below it will encourage us to publish more content like this.
If you need help managing your GBP, or you want our team to just do your marketing for you, call us now
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HTML (HyperText Markup Language) is the foundation of all web pages. It is used to define the structure and content of a web page.
CSS (Cascading Style Sheets) is used to control the appearance of web pages. It can be used to change the font, color, size, and layout of elements on a web page.
JavaScript is a programming language that can be used to add interactivity to web pages. It can be used to create animations, pop-ups, and other dynamic features.
PHP (Hypertext Preprocessor) is a server-side scripting language that is used to create dynamic web pages and web applications. It is a popular language for developing WordPress websites.
WordPress is a content management system (CMS) that is used to create and manage websites. It is a popular CMS for creating blogs, news websites, and e-commerce websites.
JSON (JavaScript Object Notation) is a lightweight data-interchange format. It is often used to transmit data between web server and browser.
Structured data is a way of organizing data so that it can be easily understood by machines. It is often used to markup web pages to enable search engines index, rank and display them better.
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Website is a collection of web pages that are linked together and accessible via the internet. It can be used to provide information, sell products or services, or connect with others.
Web app is a software application that is delivered over the internet. It is typically accessed through a web browser and do not require installation on the user's computer.
User Interface (UI) is the way that users interact with a website or app.
User Interface (UI) design is focused on making the product or service visually appealing, easy to use and understand.
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User Experience (UX) design is focused on making the product or service easy to use, engaging, and enjoyable.
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User flow is a diagram that shows the steps that a user takes to complete a task on a website or app. It is used to identify potential problems and improve user experience.
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Hierarchy is the arrangement of elements in a way that creates order and structure. It can be used to organize information to make it easy to understand and navigate.
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Call to action (CTA) is a phrase or button that prompts users to take a specific action, such as clicking a link, signing up for a newsletter, or making a purchase.
Multi-channel is the use of various channels to reach a target audience. This could include traditional such as print, television and radio, as well as digital such as search engine, social media and email.
Multi-channel marketing is the use of various marketing channels to reach and engage customers. This could include print, television, radio, search engine, social media and email marketing.
Strategy is a long-term plan for achieving a specific goal. A marketing strategy typically includes goals, target audience, high-quality content, channels, budget, and tactics.
A marketing strategy is a long-term plan for achieving marketing goal. It includes goals, target audience, high-quality content, channels, budget, and tactics.
Search engine optimization (SEO) strategy is a long-term plan for improving a website's or Google Business Profile ranking in search engines.
Search engine marketing (SEM) strategy is a plan for using search engine advertising platforms to reach and engage with target audience.
Search engine strategy is a plan for using search engine optimization and advertising platforms to reach and engage with target audience.
Email strategy is a plan for using email marketing to communicate with and nurture leads and customers. It typically includes goals, target audience, email list building, and email content creation.
Tactics are the specific actions that are taken to implement a strategy or achieve a goal. In marketing, tactics might include SEO, social media, email, and display advertising.
Search engine optimization (SEO) tactics are the specific actions that are taken to implement an SEO strategy. They might include keyword research, content creation and optimization, and link building.
Email tactics are the specific actions that are taken to implement an email strategy. They might include list building, content creation, and marketing automation.
Search engine marketing (SEM) tactics are the specific actions that are taken to implement a search engine advertising strategy. They might include ad copy creation, targeting, and bidding.
Search Engine Optimization (SEO) is the process of improving the ranking of a website in search engine results pages (SERPs).
Content marketing is a strategy that involves creating and sharing valuable content to attract, engage, and retain a target audience.
Search engine marketing (SEM) is a broader term that encompasses SEO as well as paid advertising on search engine.
Pay per click (PPC) is a type of advertising on search engine where you pay every time your content is clicked by users.
Brand is a name, symbol, design, or any other identifying feature that are used to distinguish one product or service from another.
Great brand is a business or company that is instantly recognizable, memorable, and appealing to its target audience.
Memorable brand is a business or company that comes to mind first when people think about anything relating to its products or services.
Brand identity consists of the visual and verbal elements that represent a business such as name, logo, colors, fonts, images and tone of voice.
A good logo is a visually appealing, simple and distinctive graphic symbol that represents a brand.
Brand asset is any tangible or intangible element that help a company build and maintain its identity. They include the name, logo, tagline, colors, fonts, and imagery.
Brand image is the perception, belief and impression that customers have for your business or company.
Brand heart defines who a brand is, what they stands for, the guiding principles that shape their behaviour and decision-making.
Brand values are the guiding principles that shape a brand's behaviour and decision-making.
Brand message is a concise and clear statement that captures the essence of what the brand stand for and the values it offers.
Brand story is the narrative of a company; its vision, mission and values. It explains how and why a brand exists.
Storytelling is the art of using stories to communicate a message. Brand storytelling uses narratives to create an emotional, value-driven connection between customers and the company.
Brand positioning defines how your brand is distinct from competitors and how it fulfills a specific need or desire in the market.
Brand personality determines the tone of voice, style, and manner in which your business communicates.
Brand reputation is the perception and opinion that customers, stakeholders, and the general public hold about a company.
Brand loyalty involves creating a strong connection with customers, leading to repeat business and advocacy.
Brand experience is the overall interaction customers have with a business at every touchpoint.
Brand strategist is a professional who helps businesses develop and implement their brand strategy.
Brand strategy refers to the comprehensive, long-term plan that outlines how a brand will achieve its goals and objectives.
Brand designer is a professional who creates visual elements such as logos, typography, colors for brands.
Brand design is the process of creating the visual identity of a brand. This includes the logo, typography, colors, and overall look and feel of the brand.
A mission statement is the road map between your purpose and vision. It’s what drives you every day to do work that matters; it activates the strategy that delivers results and creates impacts for your brand.
Audience is a any group of people who are exposed to a company or buisness marketing messages.
Target audience is a group of people who are most likely to be interested in a product or service.
Consumers are people who buy and use products and services. They are the target of most marketing campaigns.
Consumer behavior refers to how individuals, groups, and organizations make decisions about what to buy, how much to spend, and where to buy.
Customers are people who have purchased a company's product or service.They are the group who have put their trust and money in a brand.
Lead is a potential customer who has expressed interest in a product or service.
Customer journey is the path that a customer takes from the time they first become aware of a product or service to the time they make a purchase.
Media planning is the process of determining the best way to reach your target audience with your marketing message.
Content distribution is the process of getting your content in front of your target audience and ensuring that it is easy to find and share.
Earned channels are platforms where your content is shared and promoted by others, without you having to pay for it. This includes social media, word-of-mouth, and press mentions.
Owned channels are platforms that you own and control, such as your website, blog, and social media pages.
Paid channels are platforms where you pay to have your content seen by others. This includes social media ad, PPC and display ads.
Key Performance Indicators (KPIs) are quantifiable goals that help us track and measure success of a project.
