Work Horse Tech Limited web app with dark theme enabled
Work Horse website with dark theme enabled

Client background

Work Horse Tech Limited is a leading Industrial Gas Plant Installation and Maintenance company in Warri, Nigeria. Their team comprises of professionals with over 15 years in the Oil and Gas Industry, and they are committed toward providing value-added solutions that improve lives, keep the environment safe, and drive business results for their clients.

What we did

Branding
Website design
Digital marketing
Copywriting
Brand Collateral

Client insight

Work Horse Tech Limited contacted us to help them audit their brand and website, create digital marketing strategy to enable them establish their online presence, communicate their message consistently and attracts new clients.

Work Horse Tech Limited former brand identity
Former brand identity
Work Horse Tech Ltd former website user interface (UI)
Former website user interface (UI) - Scroll the phone screen laptop screen to see more
Former website performance score
Former website performance score
Former website desktop user interface (UI) design
Former desktop user interface (UI)
Former mobile/desktop performance score
Former desktop mobile user interface (UI) and performance score

Our solution

We launched a design thinking method to help Work Horse Tech Ltd achieve their goals, we had a meeting with the director to understand his vision for the company, research their industry for insights and audit their existing brand assets: logo, colors and website to help us align our strategies.

We designed a new logo that define the brand, created brand stlye guide to help them manage their brand assets across platforms, and produced brand marketing collaterals (business card, letterhead and ID card) which enable them communicate consistently with their targeted audience offline.

We then redesigned their entire website and upgraded it to a progressive web app (PWA), because the former website had poor user interface (UI), loads at 7.1s on mobile which is too slow compared to Google website speed recommendation ( under 3s), and it wasn't index on Google due to onpage and technical SEO issues - invalid rel canonical, no schema markup, no sitemap nor favicon.

We also change the domain name of their website from "www.workhorsetechltd.com" to "www.workhorse.com.ng" which is shorter, easy to remember and more SEO friendly upon approval from Work Horse Tech's Director.

Finally we created a digital marketing strategy to help Work Horse Tech Ltd establish their online presence and attract more customers - we created and optimized Google Business Profile as part of our local SEO strategy; we also created Facebook , Instagram and LinkedIn business pages, and run several Facebook and Instagram Ad campaigns to create brand awareness and generate new leads.

Work Horse Tech Ltd new logo design strategy
Work Horse Tech Ltd new logo design strategy
Work Horse Tech Ltd new logo design - White and black
Work Horse Tech Ltd new logo design - White and black
Work Horse Tech Ltd new logo design - Black and white
Work Horse Tech Ltd new logo design - Black and white
Work Horse Tech Ltd new brand identity
Work Horse Tech Ltd new brand identity
Google Image Search result - Uniqueness of the new brand identity
Google Image Search result - Uniqueness of the new brand identity
Microsoft Bing Image Search result - Uniqueness of the new brand identity
Microsoft Bing Image Search result - Uniqueness of the new brand identity
Responsiveness of the new brand identity - Legible at different sizes
Responsiveness of the new brand identity - Legible at different sizes
Work Horse Tech Ltd brand color palette
Brand color palette
Work Horse Tech Ltd brand typeface
Brand typeface
Work Horse Tech Ltd business card
Brand marketing collateral - Printed business card
Work Horse Tech Ltd letterhead
Brand marketing collateral - Printed letterhead
Mobile/Desktop website design -Low fidelity prototype
Mobile website design - Low fidelity prototype Desktop website design - Low fidelity prototype
Desktop/Mobile website prototype - Low fidelity
Mobile website prototype - Low fidelity Desktop website prototype - Low fidelity
Work Horse Tech ltd new website
New web app - Scroll the phone screen laptop screen to see more
Work Horse Tech ltd new website with dark theme enabled
New website with dark theme enabled - Scroll the phone screen laptop screen to see more
Rank #1 on Google Search and Maps through SEO strategy
Rank #1 on Google Search and Maps through SEO strategy
Work Horse Tech Ltd Facebook page
Work Horse Tech Ltd Facebook page
Facebook Ad - Video campaign
Facebook Ad - Video campaign
Comments of prospects from Facebook Ad campaign
Comments of leads from Facebook Ad campaign
More comments of prospects from Facebook Ad campaign
More comments of leads from Facebook Ad

The Result

Work Horse Tech Ltd now has a new brand identity that is simple and distinct, which clearly represent the brand and can be used consistently across multiple brand assets including digital and print.

The new website is a Progressive Web App - it loads faster (under 3s), secure against cross-site scripting [XSS] attacks, installable on mobile phone and computer, works without network or data connection, with bright/dark theme and microanimations.

Its user interface (UI), content structure and hierarchy are properly designed to reflect the brand and what they offer, increasing user engagement and conversion.

The website performance score was improved from 55% to 99% on mobile and 80% to 93% on desktop respectively with onpage and technical SEO issues fixed, and the website was successfully index on Google.

Their online presence was established, we were able to get them to rank on #1, #2 and #3 on Maps and Google Search first page for some of their targeted keyword (eg "gas plant installation in warri", "truck calibration in warri", "fire system installation in warri") using SEO strategy.

You can visit Work Horse Tech Limited website - www.workhorse.com.ng

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