Logo design, brand manual, website design and web hosting for Pryce Ferdinand
What we did
- Logo design
- Brand guidelines
- Copywriting
- UI/UX design
- Website development
- Cloud web hosting
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About Pryce Ferdinand
Pryce Ferdinand Engineering Nigeria Limited is an indigenous engineering company offering engineering design, fabrication, sandblasting and painting, galvanization, valve calibration and re-certification, scaffolding, leasing of equipment, general supplies and procurement services to Nigeria's oil and gas industry.
Client insight
Pryce Ferdinand needed a versatile brand identity and user-friendly website to enable them to communicate their message to customers and partners, as well as attract new clients through an enriched digital experience.
Their former logo complex and tried to communicate too many things - A workbench, bar, and the company's acronym "PFENL". It also had many inharmonious colours (orange, burnt orange, grey, red, and black), and some elements become ineligible when applied across different backgrounds and platforms.
Furthermore, it was very difficult to pair brand name “Pryce Ferdinand Engineering Nigeria Limited” with the logo to create unified visual identity.
Our logo design, brand style guide and web development solutions
We had discussions with Mr. Iguodala Bright, director of Pryce Ferdinand to clearly understand the company's culture, their business goals and how we can help them get the desired results.
After reviewing their existing logo and other brand assets, and researching their industry to get more insights, we created a data-driven strategy for the new brand identity and website.
The brand identity we design for Pryce Ferdinand is simple, memorable, and distinct. It consists of perfectly crafted letters “F" and “P” with consistent negative space that work in harmony to create a powerful brand identity that will endure for a long time.
When designing the website, we started from ideation to building of the site map and sketching the user flow to ensure it is mobile-friendly, fast and acessible, and delivers a good user experience for the target audience.
We moved on to the design of low fidelity and high fidelity prototypes using Figma to get a realistic look and feel of the website, before developing the actual website using modern web programming technologies including HTML, CSS, Bootstrap, JavaScript, PHP, and JSON. We then set up structured data and embed Google Maps.
Finally, we deployed and hosted the Pryce Ferdinand new website on our cloud web hosting server that delivers 99.9% uptime, reliable performance and privacy protection. We also installed SSL certificate, and optimized the website to ensure it passes Core Web Vitals.
The logo and brand style guide we designed for Pryce Ferdinand
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Pryce Ferdinand new logo design strategy -
Pryce Ferdinand new logo -
Anatomy of Pryce Ferdinand new logo -
Distinctiveness of the new logo - Google Image Search Result -
Distinctiveness of the new logo - Bing Image Search Result -
Pryce Ferdinand brand identity -
Background adaptability of the new brand identity -
Black and white adaptability of the brand identity -
White and black adaptability of the new brand identity -
Responsiveness of the new brand identity -
Minimun clear space around the new brand identity -
Typeface of the new brand identity -
Business card design -
Letterhead and folder design -
Table calendar design -
Outdoor office signage design -
Branded shirt and helmet design
The beautiful, mobile-friendly and accessible website we developed for Pryce Ferdinand
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Website is installable on computer Website installed and launched on mobile phone -
Destop user interface (UI) with dark theme enabled Mobile user interface (UI) with dark theme enabled, and performance score - Core Web Vitals -
Tablet device user interface (UI) design -
Tablet user interface (UI) design with dark theme enabled -
Website installed and launched on mobile phone Website installable on desktop computers -
Website home page user interface (UI) with micro animations -
Website home page user interface (UI) with dark mode enabled -
About page user interface (UI) design -
Services page user interface (UI) design -
Projects page user interface (UI) design -
Contact page user interface (UI) design -
Mobile performance score - Core Web Vitals Desktop performance score - Core Web Vitals
The result
Pryce Ferdinand Engineering Nigeria Limited now has a new powerful brand identity, and a user-friendly website.
Their new brand identity is simple, distinct and versatile, which adapts to various background and applications, including digital and print.
The website we design for them is a progressive web app (PWA) - Fast, accessible, and secure website with bright and dark modes, installable on mobile/computer, and works across all browsers and devices.
The site is also optimized for Google Search and Bing Search to rank high and display rich results.
You can visit Pryce Ferdinand's website - www.pryceferdinand.com
Hear what our client say
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The website is beautiful, the dark is very cool. I like the new logo, colors, and everything you did.
Thank you so much for everything.
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