Client background
Afrifarmer is an innovative hub for smart farming and agribusiness information.
What we did
Logo design
Brand style guide
Website design
Afrifarmer is an innovative hub for smart farming and agribusiness information.
Logo design
Brand style guide
Website design
Afrifarmer contacted us to help them redesign their logo and website to create clarity for their brand and improve their website user interface (UI) to enable them communicate consistency and connect with their targeted audience.
We reviewed their existing logo and website, had a meeting with the director to understand their vision for the brand, and researched their industry for insights to help us map out our strategy.
We redesigned their logo, renamed their tagline to clarify their messaging, and redesigned their website to reflect their brand and improve the UI; We applied the new logo in the header, navigation and footer, use the brand colors accross the website to create aesthetic look and consistency in the website UI.
We also design different variations of the logo to empower other creators develop brand assets for Afrifarmer.
We launched a design thinking method to help Work Horse Tech Ltd achieve their goals, we had a meeting with the director to understand his vision for the company, research their industry for insights and audit their existing brand assets: logo, colors and website to help us align our strategies.
Afrifarmer now has a new brand identity that is distinct and memorable, the new tagline help them to articulate their message and the new website design clearly reflect the brand, enabling them to communicate consistently to their targeted audience.
You can visit the Afrifarmer website - www.afrifarmer.com
View all work